The first word that popped into my brain upon meeting Mr. B was soulful. He just has that old world soulful look about him that made photographing him a special treat. It was cold and muggy out with a splattering of mist in the air, so we kept our session short but very sweet. I hope you enjoy  this sneak peak little boy, and Mazel Tov upon your Upsheren!

Head on over to check out my sparkling new site here!
Bear with me as the rest of the site/blog is still under construction.

Here is a little slice of the cuteness of 8 week old baby A.  This session was so pleasant, peaceful, and fun.  He is lucky to have such wonderful calm and loving parents. Here are some of my favorites.

Part of my plan for December ’09, and January ’10 was to rebrand Z. Berkovic Photography. It took way more thought, time, and effort, than I originally thought it would.  One of the biggest obstacles for rebranding was figuring out what my style and brand really was.  What do I stand for?  What defines my work?  What will flow seamlessly with the images I have been creating, and what will give me room to continue experimenting with my photography style?   After many a night of ideas and concepts running rampage in my imagination I finally hit upon an idea.  There is nothing that would better define me and my brand than my signature.  I scanned in my signature and had my designer create it into a logo.  I love that I can now sign my art and incorporate it into my brand and I love that my designer didn’t give up on me as I am sure I was quite a force to be reckoned with. D

So introducing for the first time my dear clients, friends, and followers…(drum-roll.)

my new logo-

As you see my new look is classy, clean, and timeless, with a touch of whimsy, just as I see my work to be. The red on the left is my actual signature as you can see both the Z and the B of my name.

My old logo-

It is fun, modern, and has a retro geometric feel to it. It can be worked with, but as I grew in my photography it did not match what I grew into. I will miss it though as it will mark so many sentimental firsts I have had along the way.

Bear with me as I change everything over to match my new brand and look out for my brand new website coming soon.

And for a designer that not only created a logo for me but helped me understand my brand and how I can incorporate it into a full new look contact Esther from Flair Design Studios at flair@kewnet.com.

New inspires me. There is something alluring to me about an empty journal, a fresh calendar, and a new pair of leather shoes. New things make my creative juices flow and it awes me that endless opportunities are at my disposal.

I feel incredibly grateful for so many things this past year has brought. Mostly for the wonderful friends I have made with every family I have photographed. I thank you all for allowing me to glance into your lives, relationships, and personalities.

I also am incredibly grateful for all the wonderful people I have met through this art of photography, both those that push me ahead, and those that inspire me with an endless thirst for knowledge and growth.

I wish you all a happy and healthy year.

Just a couple of images because what is a blog post without one?