I had a nice surprise this morning when I realized my  image was the Photo of the Day at the Maternal Lens blog! Check it out here!

The first word that popped into my brain upon meeting Mr. B was soulful. He just has that old world soulful look about him that made photographing him a special treat. It was cold and muggy out with a splattering of mist in the air, so we kept our session short but very sweet. I hope you enjoy  this sneak peak little boy, and Mazel Tov upon your Upsheren!

Head on over to check out my sparkling new site here!
Bear with me as the rest of the site/blog is still under construction.

Part of my plan for December ’09, and January ’10 was to rebrand Z. Berkovic Photography. It took way more thought, time, and effort, than I originally thought it would.  One of the biggest obstacles for rebranding was figuring out what my style and brand really was.  What do I stand for?  What defines my work?  What will flow seamlessly with the images I have been creating, and what will give me room to continue experimenting with my photography style?   After many a night of ideas and concepts running rampage in my imagination I finally hit upon an idea.  There is nothing that would better define me and my brand than my signature.  I scanned in my signature and had my designer create it into a logo.  I love that I can now sign my art and incorporate it into my brand and I love that my designer didn’t give up on me as I am sure I was quite a force to be reckoned with. D

So introducing for the first time my dear clients, friends, and followers…(drum-roll.)

my new logo-

As you see my new look is classy, clean, and timeless, with a touch of whimsy, just as I see my work to be. The red on the left is my actual signature as you can see both the Z and the B of my name.

My old logo-

It is fun, modern, and has a retro geometric feel to it. It can be worked with, but as I grew in my photography it did not match what I grew into. I will miss it though as it will mark so many sentimental firsts I have had along the way.

Bear with me as I change everything over to match my new brand and look out for my brand new website coming soon.

And for a designer that not only created a logo for me but helped me understand my brand and how I can incorporate it into a full new look contact Esther from Flair Design Studios at flair@kewnet.com.

“Celebrate your successes and stand strong when adversity hits, for when the storm clouds come in the eagles soar while the small birds take cover.” Author Unknown

Childhood. When I want to sum it all up in my brain as a single image, I think of little girls and boys playing barefoot in fields and farms. I think of giggles and dreams, and wonder and enchantment. I love that this wonderful and beautiful family let me capture everything I perceive  childhood to be!  Z Family I had a really hard time narrowing down my favorites!

These days I barely have time to catch my breath. After pushing this off for a long time I finally had a chance to photograph my adorable nephews! E. I got so many great images for you! I am sure you will love them all!

My session on Sunday ended within 5 minutes with the sound of huge clasps of thunder and the skies literally opening and pouring its contents out on us! L Family I look forward to making it up to you!

And what is a post without an image?This is just one  I was working with today that just took my breath away!